Churchy Gimmicks

Volume 4, Issue 2, 2014

The Evangelical church in the twenty-first century has in many ways absorbed the consumeristic mentality that is so prevalent in the culture. Churches approach worship as if they were selling a product and the attendee were the consumer. Since the product is up for sale, churches must show that their product is more entertaining than anything else the world has to offer. Churchy gimmicks are the name of the game. In this issue of Credo Magazine we hope to pour an ice-cold bucket of water in the face of the church. No longer can we turn to the culture to decide what the church should be and do. God, his gospel, and his bride are not products to be sold. And those who walk through the church doors on Sunday morning are not customers to entertain. Such an approach makes man the center and treats the church like a business. By contrast, our aim in this issue is to draw church-goers and church leaders back to Scripture, which we believe should be our final authority and guide for worship. In doing so, we must recover the ordinary means of grace that God uses to equip the saints and transform us into the image of Christ.

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